With strategic direction from Redbird Communications, we designed and developed a robust Drupal social networking website for BC Hydro. Universities and institutions working with BC Hydro's Power Smart Department can communicate and share their stories relating to their Workplace Conservation Awareness programs. This private Drupal website includes group and user profiles, private messaging, private documents, group task checklists, user favorites and wall-postings along with other internal content. Other technical specifications include: Ajax postings, dynamic user search and custom email blast functionality.